Exploring the gender divide on YouTube: an analysis of the creation and reception of vlogs

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Author	Search for: Molyneaux, Heather; Search for: O'Donnell, Susan; Search for: Gibsonanice.
Format	Text, Article
Subject	YouTube; vlog; internet; user; content; visual; reception; production; audience; gender; video
Abstract	This study analyzes short vlogs posted to YouTube in order to investigate how women and men communicate using vlogs and react as viewers to vlogs. Vlogs are visual texts that are user-generated. Analyzing online videos presents a new challenge for researchers: traditionally, analysis of visual media and communication focused on either the production or the reception of the material. Our vlog study uses a dual analytical approach to analyze both production and reception, while conducting content, visual and audience analysis, thus making a contribution to the field of new visual media and communication.
Publication date	2008
In	American Communication Journal 10, no. 2 (2008).
Language	English
NRC number	NRCC 50360
NPARC number	5765247
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Record identifier	ddebc263-8645-4c46-a9fd-23c60ae29aec
Record created	2009-03-29
Record modified	2020-08-12