| Download | - View author's version: Time-of-Day electricity rates: successful implementation is complicated (PDF, 640 KiB)
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| Author | Search for: Veitch, Jennifer A.1ORCID identifier: https://orcid.org/0000-0003-3183-4537; Search for: Pardasani, Ajit1; Search for: Cooper, Natalia1ORCID identifier: https://orcid.org/0000-0002-2078-9358; Search for: Mudge, Sara |
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| Affiliation | - National Research Council of Canada. Construction
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| Format | Text, Address |
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| Conference | APA Division 34 - 3rd Annual Virtual Conference: Psychology for a Resilient Future, September 26-27, 2024, Virtual Conference |
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| Physical description | 12 slides |
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| Subject | smart grid; peak demand; behaviour change; electricity use; energy |
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| Abstract | On the face of it, implementing a time-of-day electricity rate program should be straightforward: develop a rate structure (based on avoiding electricity consumption at the times when the load on the grid is highest), and instruct people that their usage at peak times will be billed at a higher rate than at other times. Looking at billing as a simple case of applied behaviour analysis, it ought to be the case that if people reduce their use at peak times their bills will drop, and this should reward the behaviour. A common energy efficiency instruction to set back one’s thermostat overnight does not guarantee a reduction in peak energy demand in dwellings that use electricity for space heating; some technologies work best with a ‘set it and forget it’ strategy, but this instruction is contrary to long-held habits. Using data from a study of >300 participants in a time-of-day field trial in Atlantic Canada, this presentation will demonstrate that successful behaviour change in electricity use also depends on the behaviour of the technologies available to the participants, regardless of the motivation of the individuals. Energy behaviour program design needs a collaborative approach between engineers and psychologists for best results. |
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| Publication date | 2024-09-26 |
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| Publisher | Society for Environmental Population & Conservation Psychology |
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| Language | English |
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| Peer reviewed | Yes |
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| Export citation | Export as RIS |
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| Report a correction | Report a correction (opens in a new tab) |
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| Record identifier | 5b7dd6cc-e236-479b-8e07-58544246bbd6 |
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| Record created | 2024-10-25 |
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| Record modified | 2024-10-28 |
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